play it like an Auctioneer!
An intentional method of asking for yes, and getting it!
From the moment we are born to the day we die, we are performing on the stages we create in life, love, family and work with an intent to get to YES as often as possible. Whether our audience is 1 or 100,000; we’re selling a product, a service, seeking buy-in, or simply trying to change someone’s opinion, getting to YES could never be simpler.
We’ve developed a powerful 3-point formula that anyone, anywhere can use to get closer to YES. Our method incorporates not just the hard facts of demographics, competition and salesmanship, but expands the softer side of emotion and the role that plays in decision making.
Having spent 30 years in marketing, 20 years in her own company; and 11 years as a fundraising auctioneer, founder of The Auction Divas, Shelly St John has spent her lifetime learning how to read an audience and influence the way they react. Through the printed word and delivery of LIVE messages, Shelly’s focus is on understanding each audience, large or small and what motivates them to make decisions and take action. “Understanding an audience, on a core level, helps us identify why each person is in front of us; why they care about what we ’re talking about; and why they don’t — key factors in getting closer to YES,” says Shelly.
For-Profit | Non-Profit | Association
Full Day | Half Day | Breakout
We’re on a mission to help our clients expand their reach in live fundraising, so let us know if you’d like us to talk with your team!
The Psychology of Giving
Event and Paddle Raise Messaging
Live Auction Items
Understanding your Audience
The Most Profitable Run of Show