Psychology of Giving


Donors take-action for two basic reasons: intellect or fact and emotion. In our experience, decision making begins with emotion, is validated by fact, and culminates in action. As a result, action comes from fact-based emotion.

Understanding your audience on a core level will help you identify:

  • Why each guest is in attendance; and
  • Why they care about what you’re talking about: and
  • Why they don’t.

Once you understand this, you can craft and deliver the messages that inspire the action you want your guests to take, and this is where we shine!

We’ll work with you to craft your emotional story, back it up by fact and then deliver it in a thoughtful, powerful manner that inspires your audience to give at the highest level possible.

For more information on these strategies, download our Giving is Contagious report:

Audience DemographicsEvent Messaging | Event Philosophy
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