"True Influence is when you inspire someone to feel, think and act".
We are performers. Our bounty is the audience connection we make from stage, but that connection is not formed by accident. It’s a thoughtful combination of understanding and advocating for each audience, cause and purpose. The biggest trick of the trade is to be well rehearsed so each performance feels uniquely real and authentic.
Marketing, strategy, planning and creating partnerships on your auction team are second only to raising the highest possible dollar amount. We believe that a solid planning and fundraising foundation is the key to banner live auction success. Having conducted 100’s of auctions we have seen just about everything, both good and bad, and learning from these victories and blunders has allowed us to earn “expert” status.
- Shelly St John -
Auctioneer, Emcee, Speaker
High Energy | High Entertainment | High Sales | Auctioneers
The Auction Divas have been serving nonprofits, educational institutions and religious organizations for 14 years. During this time, we have conducted nearly 700 events as auctioneers, emcees and speakers, assisting in raising more than $125 million dollars in proceeds.
From our inception, we knew there was a better way to help our clients. With more than 30 years of experience in marketing and PR, we knew what to look for. The basics of audience demographics, engagement, planning, execution, and goal setting seemed to be lost, on what one would think, would be the most important part of a fundraising event: FUNDRASING.
We know that hosting a fundraiser in not always easy, so our approach to planning for your event is simple. We start by asking the basic principles of marketing: who is your audience demographic; what level of disposable income to they have; why would guests attend the event; and what are the compelling reasons that they will support your organization at the highest level possible? Do you know the answers to these questions? Let’s talk!
Executive Directors, Event Planners and Committee Chairs and Volunteers usually agree that in the three to six months leading up to a fundraising event, that their calendars are chock-full of committee meetings, vendor calls, team huddles, kick-off events, all in addition to their daily jobs. It’s no wonder that the heavy lifting in fundraising strategies are left until the last moment. Strategies include developing the most powerful and captivating event messaging; identifying the most effective team of individuals to deliver those messages; structuring items to hit the broadest audience in the room to increase engagement; and choosing the appropriate time to begin live fundraising. Check out our online class Auction Fundraising Growth Strategy Hacks to learn how to wrangle your audience, vendors and messaging into a complete Playbook that you can use year on year.
“I can’t begin to thank you enough for flawlessly executing the live auction/night of ask for City Year last night! You did an incredible job and the results showed! We more than doubled what we raised at our last evening event earlier this year and easily raised 40% more than the event prior to that! Thank you so much for helping us reach our goals!… It was a great evening!” Vanecia B. Kerr, Former Managing Director
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