Understanding your audience on a core level will help you adjust your fundraising strategy to get the highest level of participation from each guest.

Having invested more than 30 years in marketing, we look at the clinical demographics of each audience, consider their generational differences and marry the results with cultural subtleties. These steps allow us and our clients to develop a program that resonates, messages that land, and increased fundraising at all levels.

Check out 5 IDEAS that will change your fundraising FOREVER!

  1. Donor Decision Making
  2. Answer your Audience Why’s
  3. The 50/50 Principle
  4. The 5%, 40%, 55% Principle
  5. Generational Characteristics