Event Messaging Expanded Content

When you think about messaging as a major task, it may seem daunting, but for most organizations, you and your team already have the information in your head, you just need to put it on paper in an organized manner.

Auctioneer Messaging

Begin with a goal number that is two – three times higher than what you expect to raise. Your donors want to know how their dollars will help individuals, not just the organization, so break the numbers down. Here are some examples:

  • $100,000 will feed 492 families for an entire year – that’s just $203 per family
  • $50,000 houses 500 homeless youth in immediate need at the Youth Homeless Shelter, just $100 per youth.
  • $25,000 will save 200 dogs from euthanasia, just $125 per dog

Continue this exercise with the following numbers: $10,000, $5,000, $2,500, $1,000, $500, $250 and $100.

Mission | Vision

When you think about messaging as a major task, it may seem daunting, but for most organizations, you and your team already have the information in your head, you just need to put it on paper in an organized manner.

Begin with your Mission and Vision, then develop and share the following:

  • Your brand values
  • Your brand personality
  • Your brand promise

ACTION ITEM: Develop short, powerful, one-line sound bytes that will inspire action!

Story Characteristics

Develop a strategy for how board members, volunteers and advocates should talk about your organization.

  • What do you do?
  • How do you do it?
  • Why are you different?
  • Why what you do is important?

ACTION ITEM: Create three to five oneline sound bytes that explain what you do and who you are; in a short, relevant manner.

Call to Action

Develop concise “calls to action” on how individuals and businesses can get involved and how to invite friends, neighbors and associates to support you.

  • Volunteer
  • Donate
  • Advocate

ACTION ITEM: Create a document that you share freely with these calls to action.

Clear Communications

Be clear and communicate how much it costs to deliver programs and services in your community, not just overall costs, but costs per program, person, family, animal, etc.

ACTION ITEM:

  • Communicate Annual budget for service delivery
  • Costs per person
  • Benefits per person
  • Lifelong outcomes
Implement This Plan Today Don’t Wait

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