Event Messaging

As a nonprofit, school or religious organization, you have hundreds of stories about the lives that your organization. One of the greatest gifts you can give your guests is sharing those transformational narratives that inspire

Storytelling is your greatest friend on event night. Consider the following when developing yours!

Auctioneer Messaging

Mission | Vision

Story Characteristics

Call to Action

Clear Communications

Start your Messaging Plan NOW!
We’ve found that great fundraising successes are achieved when we (the auctioneer) dialogue with:

  • Executive Directors;
  • People who have been helped by the organization;
  • Super volunteers; or
  • Others who have personal experience with your organization and why your work is so important in the community, from stage.

When it comes to those who have been helped by your mission, there are three basic questions we suggest you ask:

    • What happened to you or your family triggering the need for help;
    • How did you find (insert organization here) and what has been your experience; and
    • Where do you think you (or your family) would be today if you hadn’t found (insert organization here)?
Message Delivery

Once you’ve developed the message and crafted the story, what’s next? Presenters like Executive Directors, Board Chairs, or representatives of the populations you serve, and your auctioneer, need a message that is solid, direct, compelling, inspirational and rehearsed.


The Diva Approach

Event Philosophy

Pre-Event Promotion

Psychology of Giving


Audience Demographics

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