Auction Growth Strategy Hacks

30 Hacks to Kickstart Your Events

What is Auction Growth Strategy Hacks?

It’s an easy to use, learn, and digest Online Course to help with both Traditional and Pandemic Fundraising, designed to set you up for the best Fundraising you’ve ever experienced in 2021.

Just as there’s been a shift in our world, there are many shifts in fundraising that need to occur as well. This class has 6-Modules, each with 5 Lesson Hacks, that are sequential and build upon one another, to give you a solid plan, along with a 75+ Playbook to document that plan, and get everyone on the same page!

Check out a short description of each module, and a sample of the shift you can expect to have . . . .

The Psych of Fundraising

Connecting the Generations with Arrow

~ Understanding an audience’s values, likes, and dislikes helps determine styles, methods, and communication strategies and where they fit into your goals, to generate a higher level of support.

SHIFT: By understanding the values, likes, and dislikes of each generation, you can more easily attract, build, and maintain donor relationships.

Storytelling that Converts

Storytelling with Arrow

~ Building your audience avatar helps you to write a story that INSPIRES your audience to give. Understanding how people think and act during a presentation (especially online) is a make or break strategy.

SHIFT: Dialing in on audience needs and wants and then communicating them in relatable stories and sound bites can help you become top of mind across all of your stages.

Event Merchandising

Merchandising the Event Arrow

~ Choosing the right auction-style for your audience can be daunting. We’ll take a deep dive into In-Person, Online Silent, Live Virtual and Online Silent, Hybrid, and Text to Give options. 

SHIFT: By evaluating each style of auction fundraising from an audience perspective, including spending ability and buying behaviors, will engage more donors to participate and give.

Event Promotion

Pre Event Promotion with Arrow

~ At in-person events, your pre-show was very different than online and virtual fundraising. We’ll look at how you accomplish an engaging pre-show during online events.

SHIFT: By incorporating an audience’s attention span and buying behaviors into your run-of-show, you can make important decisions based on strategy, not personal desire.

Event Production

Event Production with Arrow

~ Building your audience avatar helps you to write a story that INSPIRES your audience to give. Understanding how people think and act during a presentation (especially online) is a make or break strategy.

SHIFT: Dialing in on audience needs and wants and then communicating them in relatable stories and sound bites can help you become top of mind across all of your stages.

Event Chemistry

Event Night Chemistry with Arrow

~ How do you create humor, fun, and magic with your audience, emcees, auctioneers, and speakers, that channels throughout the audience? Tune in to find out more!

SHIFT: By leading your volunteers, vendors, speakers, and fundraisers into event night, you can create a magical atmosphere, channeled throughout the entire audience.

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Is NOW Your Time?

Here Are A Few Things You’ll Achieve When You Invest 6-Weeks In Your Results Today!

~ You’ll Empower Your Organization with a Well Thought Out Strategic Event Plan That Gets EVERYONE Working In Concert from the Same Playbook

~ You’ll Help Your Team Venture from the Unknown into the Known and Achieve a Higher Level of Donors and Donations (It’s A Lot Simpler Than You Think)

~ You’ll Future Proof Your Fundraising by Utilizing Technology in a More Efficient and Profitable Way

~ You’ll Learn How to Make Every Ask More Powerful and Lucrative


Before Growth Strategy Hacks

~ Fundraising budget shortfalls

~ Too many decision-makers

~ Rouge committees 

~ Difficulty in engaging and retaining volunteers

~ Lack of quality item donations 

~ Confusion about what online options to choose

~ Not enough paddle raise or fund-a-need donors 

Funddraising Begins at the End of Your Comfort Zone card with bokeh background

After Growth Strategy Hacks

~ Now that we know who our audience is, we can merchandise our event to match our donor’s needs.

~ We knew this, but never gave it 100%. Telling our story from planning to wrap-up helped us on so many levels!

~ We always did ad-hock promotion, but now it’s planned and plentiful and our numbers show the difference!

~ The 75-Page Playbook has been a needed tactic for us. When we begin planning each event we use it to not only develop our plan but to keep everyone moving forward on the same page.

~ Using professionals for event production and fundraising truly helped us create magical chemistry, even during our online event!


“Don’t wait! Take advantage of the introductory offer for Fundraising Growth Strategy Hacks. The training contains everything you need to know for a spectacular fundraiser, all at a tremendous value. The rich content is delivered in clear, easy to follow, steps that can easily be fit into a busy schedule. Your investment will be returned in just one event!”

Paula Henry, Denver, CO

“This is awesome, very innovative and appealing! It is easy to navigate through the online platform and the look is upbeat and welcoming. Love it! I like the flow of the modules and lessons. I will absolutely recommend it to any special event-focused nonprofit or school that would like to up its game with its guests with online or in-person live auctions”.     

Laura Gabby, Denver CO

“Having an outside expert give knowledge, printed materials and a strategic plan will give planners the tools to keep everyone moving forward and on the same page’ 

‘This is a program that many, especially small to mid-sized nonprofits without professional development staff, will love and use – over and over.  It’s easy to train and do at the same time.  The length of the lessons are perfect.  With the larger nonprofits, it’s a tool for Development Directors to herd the all-knowing cats”.        Kristy Judd, Executive Director Spark the Change Colorado

You’ve created an engaging and empowering program. It was well designed and easy to digest’:

‘Strong delivery

Smart, chunkable lessons

Not too long, not too short”        

Karla Raines,  The Differentiation Zone, Denver, CO

A Profitable Investment

Invest Just 7 Hours to TRANSFORM YOUR FUNDRAISING Results (an $897 Value)

Video Content

Over 7 Hours of Video Content (4 to 12 minutes per video)

6 Lesson Modules, 1 Bonus Forms Module

 Six Modules and 30 Lessons (one module per week)

75+ Page Playbook

75+ Page Digital Playbook (downloadable in PDF or DOC)


Private Facebook Group (membership only)

Pre-Launch Bonuses

Live Coaching Opportunites

Storytelling Coaching

While you get the nuts and bolts about how to craft and tell your story in the class, we’ll take your storytelling up a notch in this 4-week group coaching call, where you’ll participate in live coaching to ensure that your message converts to record-breaking donor support at your event! (An $1,100 Value)

The Ultimate Planning Forms

After you’re finished the class and ready to dive in planning your own event, this BONUS gives your the major planning forms that you’ll need:

The Ultimate Planning guide

The Run of Show

Your Social Media Planner and Scheduler

Sample Performer Scripts

(An $1,100 Value)

Lifetime Access

Lifetime Portal Access to Auction Fundraising Growth Strategy Hacks, so you can always come back for a refresher, download fresh playbook pages, or simply take the course again! (Priceless)


We’ll give you advance notice and discounts for all of our upcoming classes like:

[ 1 ] How to Book Your Donor Base Solid

[ 2 ] How to Automate Donor Communications

[ 3 ] How to Fill Your Events

[ 4 ] How to Build Your Own Apple/Android APP

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