Chapter One is a compilation of market research practices like understanding each generation’s values, likes, and dislikes so you can more easily attract, build, and maintain donor relationships.

YOUR SHIFT: Having top of mind awareness about the demographics of your audience, will help you get more of what YOU want and need in any situation from item solicitation, to paddle raise ask, and everything in between.

Chapter Two guides learners in storytelling that focuses on audience needs and wants, communicating them in relatable stories and sound bites that drive giving across all stages.

YOUR SHIFT: Sharing your story in the most compelling and inspiring manner will help you engage donors on the heart level, activate their thinking on the head level, and together take action to support you!

Chapter Three shows planners how to become more influential by evaluating each fundraising technique or tactic from an audience perspective to engage a broader segment of donors to participate and give.

YOUR SHIFT: By evaluating each style of auction and event fundraising from an audience perspective, including spending ability and buying behaviors, ensures that more donors will engage, participate, and give.

Chapter Four demonstrates how learners can become more persuasive by deploying a deliberate, strategic, and systematic promotion plan that activates donors when THEY are ready to receive an offer, and take action.

YOUR SHIFT: Event promotions are simple when they are planned and automatically posted and deployed. Film your videos and design your posts way in advance, so that this tactic can work for you, not stress you out!

Chapter Five reveals how learners can produce more exciting events by incorporating an audience’s attention span and buying behaviors into the event night run-of-show, ensuring that important decisions are based on strategy, not desire.

YOUR SHIFT: By incorporating the audience’s needs, values and likes into your event production plan, you can connect with donors on a deeper, more personal level including committee members, volunteers, and guests.

Chapter Six explains how learners can leverage volunteers, vendors, speakers, fundraisers, and guests on event night, to create an atmosphere of love, kindness, compassion, and generosity that is channeled throughout the entire audience.

YOUR SHIFT: By leading your volunteers, vendors, speakers, and fundraisers into event night, you can create a magical atmosphere of giving, where everyone is inspired to support your cause at the highest level possible.

~ Fundraising budget shortfalls

~ Too many decision-makers

~ Rouge committees 

~ Difficulty in engaging and retaining volunteers

~ Lack of quality item donations 

~ Confusion about what online options to choose

~ Not enough paddle raise or fund-a-need donors 

~ You’ll Empower Your Organization with a Well Thought Out Strategic Event Plan That Gets EVERYONE Working In Concert from the Same Playbook

~ You’ll Help Your Team Venture from the Unknown into the Known and Achieve a Higher Level of Donors and Donations (It’s A Lot Simpler Than You Think)

~ You’ll Future Proof Your Fundraising by Utilizing Technology in a More Efficient and Profitable Way

~ You’ll Learn How to Make Every Ask More Powerful and Lucrative

~ Now that we know who our audience is, we can merchandise our event to match our donor’s needs.

~ We knew this, but never gave it 100%. Telling our story from planning to wrap-up helped us on so many levels!

~ We always did ad-hock promotion, but now it’s planned and plentiful and our numbers show the difference!

~ Using professionals for event production and fundraising truly helped us create magical chemistry, even during our online event!

You’ll get Lifetime Portal Access to Charity Event Growth Strategy Hacks, so you can always come back for a refresher, download fresh playbook pages, or simply take the course again! (Priceless)

Over 5 Hours of Video Content with 37 Lessons, Videos, and Forms (an average of 7.4 minutes per view).

~ Ultimate Event Planning Guide ~ Run of Show  ~ Social Media Calendar ~ Event Night Script 

69+ Page Digital Playbook chock full of tips tricks and to-do lessons.

Private Facebook Group for Learners