Let’s Inspire Action!
True influence is when you inspire someone to feel, think and, act. Rational decision making begins with emotion because it makes you feel something, good or bad; then, it’s validated by fact because it makes you think; and together emotion and fact ignite action.
It’s every presenters hope that they deliver the right message, at the right time to activate the audience’s heart and head. And, that their messages result in the audience taking the action that you want them to take.
The Storytelling Audience Backdrop
In any event, script or, presentation strategy, it’s critical to understand your audience demographics including generation, communication style preferences, and their individual needs for recognition. Once you have these components established you then determine what they want, need and, how you can help them.
1) What does my audience want?
2) What does my audience need?
3) How can I help my audience get what they want, by giving them what they need?
This process can seem counter- -intuitive, because most audiences say they want something that is out of their reach, like $1 Million Dollars today, or an invitation to visit Richard Branson’s island.
So you start with what they need, because most often, when you give them what they need they truly get what they want. The next step is to illustrate how you can help them.
When you’ve fully developed the demographics and what your audience needs and wants, you can develop a communications approach that lights up an audience and inspires their support.
In-Person vs Online Communications
How does online interaction vary from live performance communication? That’s a tricky question.
In traditional live performance, it’s simple. Reading your audience, their body language, eye contact, and intonation are all keys to recognizing if your message is landing and what to do about it if it’s not.
Online performance communications vary greatly because the audience, for all practical purposes is hidden. You don’t see their faces, eyes or body language. All you have to judge engagement by is the outcome of your ask, be it though fundraising, questions asked, or a chat in the chat window.
Now many live presenters, executive directors and, auctioneers, ask people to stop and start their thought process so many times — it’s crazy making for an attention span. This concept is significant when developing online scripts and communications.
We urge you to consider the continuity of your presentation, paying close attention to the simplicity of your message to that it’s easy for your audience to understand and digest.
What people really want is to connect with your energy, they want to be moved by your words and how your message can change their lives, and the lives of others.
The Heart of the Matter – Online Storytelling
As a child of the theater, improv and, the stage, I was taught at a young age to believe in the 3-Act Storytelling Structure. In fact, the most popular books, movies and, television programs follow this same process. After you read this, think about your favorite movie, and I bet you’ll see how the 3-Act Storytelling Structure works. I streamed the Irishman a few weeks ago, and the process stood out like a shining star for me.
Ta’ Da, the 3-Act Storytelling Structure!
In its most basic form it has 3 elements:
1) The Situation
2) The Conflict
3) The Resolution
In this first section, you are setting the stage and developing the background for your topic or cause of the entire story. You want this part to be very compelling because it will determine whether the viewers or listeners stay with you until the end of the story.
This is the juicy part, where you get to draw your viewers or listeners into your emotional struggles, anger and, difficulties. When elaborated effectively, the conflict bonds you to your audience because they can relate to your trials and tribulations on a personal level.
This is where the sun begins to rise. You connect the situation and conflict to the resolution, and how your viewers or listeners can help you solve the problem by donating, buying a product, or simply changing their opinion.
This type of story structure can be delivered by one individual in one speech but is also effective when delivered in sections from multiple presenters. We recommend beginning the 3-Act Storytelling development process by crafting the conflict first, because the once emotion, fear and, struggle is written, the situation and, resolution will become clear.
If you want to take your storytelling above and beyond where you are today, I challenge you to incorporate the 3-Act Storytelling Structure. I guarantee you’ll get your next YES, sooner than you think!